privacy policy

Thank you for visiting sa.bbox.com (hereinafter referred to as the “Website”). The Website is operated by b.box for kids Europe B.V. (“b.box”, “we”, “us”, or “our”) with operations in Saudi Arabia through our office at:
King Abdulaziz Branch Rd, An Nahdah, Jeddah 23523

This Privacy Policy outlines our privacy practices in line with the Saudi Personal Data Protection Law (PDPL) and other applicable regulations. It explains how we use the personal data we collect from you when you use the Website. By using the Website, you agree that we may use your information as described in this Privacy Policy.

Topics:

  • What data do we collect?

  • How do we collect your data?

  • Why do we collect your data?

  • Purposes and legal grounds for processing

  • Data sharing and disclosure

  • Security

  • Marketing

  • Your rights under Saudi PDPL

  • What are cookies?

  • How do we use cookies?

  • What types of cookies do we use?

  • How to manage your cookies

  • Privacy policies of other websites

  • Changes to our Privacy Policy

  • Children’s Privacy

  • Transfer of Data Abroad

  • Unsubscribe

  • How to contact us

  • How to contact the appropriate authority

What data do we collect?

b.box may collect:

  • Personal identification information: Name, email, phone, IP address, and other online identifiers.

  • Date of birth (for you or your child, if applicable).

  • Commercial information: Purchase history, products considered.

  • Online activity: How you found our Website, interactions with the Website, device/browser type.

  • Geolocation data: Your location when accessing the Website.

  • Financial information: Payment details.

  • Billing and shipping information: Name, address, phone number.

  • User Generated Content: Posts or uploads on our Website.

How do we collect your data?

We collect data when you:

  • Opt-in to communications

  • Register an account

  • Enter contests or promotions

  • Purchase products

  • Provide feedback or survey responses

  • Use the Website (via cookies)

Why do we collect your data?

We use your data to:

  • Fulfil orders and contracts

  • Communicate service updates and marketing (where consented)

  • Operate, maintain, and improve the Website

  • Detect fraud and enhance security

  • Comply with Saudi legal obligations

  • Conduct market research and analytics

Purposes and legal grounds for processing

  • Consent: For direct marketing

  • Contract: To fulfil sales and services

  • Legal obligations: Compliance with Saudi law (including anti-fraud and PDPL)

  • Legitimate interests: Improve services and protect business interests

Data sharing and disclosure

We may share your data with:

  • Advertising partners (e.g., Google, Facebook, Instagram, TikTok)

  • Payment processors (e.g., Visa, Mada)

  • Related companies (including our headquarters in Australia)

  • Government authorities when required by Saudi law

  • Third-party service providers for hosting, storage, or delivery

All third parties are contractually bound to protect your data.

Security

We use SSL encryption and reasonable measures to protect your personal data.

Marketing

We may contact you via email, SMS, phone, or social media, with your consent. You can unsubscribe anytime using the provided link or by contacting us.

Your rights under Saudi PDPL

You have the right to:

  • Access your data

  • Request correction or deletion

  • Object to processing

  • Withdraw consent

  • Request data portability

Requests will be handled within the timelines required by Saudi PDPL.

Cookies

We use cookies to:

  • Keep you signed in

  • Understand Website usage

  • Deliver targeted marketing

Types of cookies include:

  • Necessary

  • Preferences

  • Statistics

  • Marketing

How to manage cookies

You can adjust cookie preferences in your browser or via our Website cookie manager.

Privacy policies of other websites

Links on our Website may lead to other sites. Their privacy practices may differ.

Changes to our Privacy Policy

We reserve the right to update this policy at any time. Updates will be posted here.

Children’s Privacy

You must be 16 or older to use the Website, and 18 or older to make purchases. We do not knowingly collect data from children under 16.

Transfer of Data Abroad

Your data may be transferred to and processed in countries outside Saudi Arabia, including Australia. Such transfers will follow Saudi PDPL safeguards.

Unsubscribe

To stop receiving marketing emails, click the unsubscribe link or contact us.

How to contact us

Email: customerserviceemea@bbox.com
Mail: b.box for kids, King Abdulaziz Branch Rd, An Nahdah, Jeddah 23523

How to contact the appropriate authority

If you have complaints about our handling of your data, you may contact the Saudi Data & Artificial Intelligence Authority (SDAIA).